Crafting narrative-driven spaces that refuse to be forgotten.
Backed by nearly two decades as a Live Entertainment Creative Director and Experiential Design Lead across Saudi Arabia, Egypt, and the GCC · from major festivals across Saudi Arabia and Cairo's iconic concerts to Kuwait's mega sporting events and immersive exhibition design.
Work
Events
“We don’t measure success by scale, we measure it by what stays in memory.”
Two decades spent building spaces people don’t forget.
For two decades, Mahmoud Elkordy has worked as a Creative Director across Egypt and the GCC, including the UAE, Saudi Arabia, and Kuwait. As a Senior 3D Event Designer and Live Entertainment Creative Director, he transforms exhibitions, architectural spaces, and giga-events into memorable human experiences.
His work spans major concerts, international sporting events, and large-scale activations across the region. He founded Kordy Studio and now leads an independent practice, delivering projects end-to-end with multidisciplinary teams and AI-integrated workflows across KSA and the GCC.
Beyond staging: engineering spatial experiences audiences remember, share, and feel.
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2024–PresentEGYPT · UAE · KUWAITCreative Director, Freelance
Led creative direction for the KFAS 50th Anniversary Gala in Kuwait, the second consecutive Galleria Mall Abu Dhabi winter festival, and the latest WAFI Mall Dubai Christmas activation.
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2022–2024EGYPTCreative Director & Founder, Kordy Studio
Founded and led a full-service creative practice. Delivered the JW Marriott Riyadh Ramadan Tent, the KIB Stadium activation in Kuwait, and a luxury women's forum at Fairmont Bab Al Bahr Abu Dhabi, among others.
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2021–2022EGYPTSenior Design Manager, Illusion Media
Directed creative output across events, exhibitions, and BTL activations for MENA-region clients, mentoring a cross-functional design team.
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2020–2021EGYPT · UAE · KUWAIT · KSAIndependent Creative Director
Led creative direction on the Saudi Aramco Excellence Awards ceremony, a Gulf Cup cultural pavilion in Kuwait, and the Boulevard Winter Festival in Saudi Arabia.
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2017–2020MIDDLE EAST · ASIA · DUBAISenior Creative 3D Designer & Creative Specialist, Arena
Directed 3D design and spatial planning for Urban Weekend at Manarat Al Saadiyat, Motiongate Dubai Fright Nights, and staging for the Ahlam Concert in Saudi Arabia.
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2014–2017CAIRODesign Team Leader, Promoters International
Led design and staging for Egypt's major concerts, including Amr Diab's Marss Matrouh series and Yanni: The Dream Concert.
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2012–2013MAKKAH, SAUDI ARABIACreative Director, Mawakeb
Held full Creative Director responsibility inside the Saudi market ahead of the Vision 2030 events boom.
Three Tiers of Practice
Structured capabilities covering every phase of live entertainment, experiential activations, and exhibition architecture.
CREATIVE LEADERSHIP
Setting the high-level visionary compass, narrative architecture, and unified creative alignment for high-stakes regional productions.
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Creative Direction Overall creative vision, narrative architecture, and unified visual direction across high-stakes live events and activations.
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Creative Strategy Developing experiential roadmaps, brand narratives, and audience engagement frameworks that achieve distinct commercial impact.
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Concept Development Original experiential themes, guest journey choreography, and story-driven mechanics tailored to regional audiences.
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Team Leadership Directing and mentoring multidisciplinary creative studios, 3D artists, scenographers, and technical specialists from brief to delivery.
EXPERIENCE DESIGN
Translating thematic stories into physically tangible, emotionally immersive environments and high-fidelity 3D spatial models.
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Experiential Design Interactive spatial journey design, audience touchpoints, and participatory moments that turn visitors into brand advocates.
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Spatial & Exhibition Design Pavilion architecture, masterplanning, sightline engineering, and flow management for large-scale venues and world expos.
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3D Art Direction High-fidelity spatial modeling, cinematic lighting simulation, and photorealistic environmental visualization for stakeholder approvals · integrated with AI-assisted concept development to accelerate spatial ideation and workflows.
DELIVERY
Bridging vision and reality on the ground, ensuring that what was envisioned and approved in 3D is produced with exacting fidelity.
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Artistic Direction Maintaining aesthetic purity, material authenticity, and scenographic integrity during all stages of fabrication and fit-out.
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Production Supervision On-ground artistic and technical supervision translating the design vision into tangible reality, matching approved 3D designs to the millimeter.
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Design Development Detailed technical drawings, material finishes specifications, lighting schematics, and construction-ready vendor packages.
WHY ME?
CREATIVE LEADERSHIP
Lead multidisciplinary teams from brief to delivery.
EXPERIENTIAL THINKING
Turn business objectives into spatial narratives and memorable audience experiences.
REGIONAL EXECUTION
Experience across Saudi Arabia, UAE, Kuwait, Oman and Egypt.